Miltos Manetas, 2002

ZOOM

Websites are today’s most radical and important art objects. Because the Internet is not just another “media”, as the Old Media insists, but mostly a “space”, similar to the American Continent immediately after it was discovered – anything that can be found on the Web has a physical presence. It occupies real estate. “Things” in the Internet exist in a specific location, while in magazines and on TV, contents are mostly bullets of information. Online they constitute a body: they are parts of a new genre. They are Web Entities. They get in touch and advertise their existence to each other. Similar to human beings, they will evaluate, criticize, “link” to each other. Ultimately, these Web Entities develop a “taste”. Bob Dobbs (a friend of McLuhan) said that “advertising is communication between machines”. He also suggested that machines came alive in 1967 and that “now they are in an angelic state”. “Advertising is communication between Angels” he said... Read

WEBSITES
WEBSITES

"OUR WEBSITES IS THE ART OF OUR DAYS"